From a royal wedding to the Summer Olympics, from a state fair to a sales conference – every special event requires attention to the same key areas: planning, scheduling, organization, marketing, and legal issues. Written by the foremost authority on event management, the book “Special Events” gives readers a solid and up-to-date grounding in the best practices in the field. The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. The event management field is a fast paced environment in which you get to meet interesting people, possibly travel to different parts of the country and often different parts of the world. It is a combination of careful and formal project planning and structure, and thinking on your feet, while making quick decisions on the day. You will get to use your creativity in putting together the event design, combining elements of sound, lighting, decor and entertainment, while using your analytical skills to manage various elements within large project plans. Today`s event professional must be a producer and business strategist, marketer and controller, promoter and personnel manager, often with little or no academic training. The Dr. Goldblatt`s book explores the disciplines and skill sets needed for success, and includes “war stories,” sample documents, resources and future industry trends. A must read book for everyone who want to succeed in the event management field.
About the author:
Dr. Joe Goldblatt, CSEP is Professor and Executive Director for Professional Development and Strategic Partnerships for the School of Tourism & Hospitality Management at Temple University in Philadelphia, Pennsylvania. He founded the Event Management Program at The George Washington University in Washington, D.C., and was executive producer of his own special events firm. He has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort among many other prominent events worldwide.
