This book is fun to read with a lot more substance than a first impression might indicate. This book is a great refresher for ideation practitioners because it pulls together the psychological and personal side of idea generation (have fun, take risks, etc.) with the more structured process points (define the problem, gather information, etc.). Early on the author shares his belief that “ideas are the wheels of progress and without them stagnation reigns,” then proceeds to evangelize the reader in a tone and style that makes you feel you are sitting with a learned professor and mentor in the lounge at your favorite pub. How to Get Ideas shows you – no matter your age or skill, your job or training – how to come up with more ideas, faster and easier. First, Jack Foster tells you how to condition your mind and become “idea-prone;” how to make the child within you and your sense of humor work for you; how to develop your curiosity, visualize your goals, rethink your thinking, combine different ideas, and overcome your fear of rejection. Then, Foster gives you a five-step procedure for solving problems and getting ideas, a proven procedure that takes the mystery and anxiety out of the idea-generating process, a procedure that works. Learn how easy it is to become more creative. Read the book you`re reading about.
About the authors:
Jack Foster has been working in advertising for 35 years, writing ad campaigns for companies including Carnation, Mazda, Sunkist, Mattel, ARCO, Albertson’s, Ore-Ida, Suzuki, Universal Studios, and Rand McNally. For 15 years he has been executive creative director of Foote, Cone & Belding in Los Angeles, the period when the agency became the largest Advertising agency on the West Cost. Foster has won dozens of advertising awards including being named “Creative Person of the Year” by Los Angeles Creative Club. Foster helped teach an advanced advertising class at the University of Southern California, that what sponsored by the American Association of Advertising Agencies.
Larry Corby (Illustrator) works with Jack Foster at Foote, Cone and Belding. They have worked together 17 years.