We believe that every client is different and every situation is different. We believe that with solid background, good planning and perfect communication, we can manage all situations.

Strategic counsel/planning

  • Brand Development/Positioning/Repositioning
  • Product Publicity/Launches
  • Educational Programming
  • Promotions
  • Special Events

Corporate reputation management

  • Policy analysis
  • Program development
  • CEO and executive positioning
  • Reputation recognition
  • NGO and community relations strategies
  • Philanthropy
  • Communications training
  • Internal communications

Event management

  • Conferences
  • Seminars
  • Meetings
  • Openings
  • Exhibits/Trade Shows
  • Award-giving ceremonies

Media Relations

  • Strategy and Message Development
  • Tracking and Analysis
  • Audience Targeting
  • Articles
  • Interviews
  • Press releases
  • Press conferences
  • Informal meetings
  • Information events and workshops with journalists
  • Media monitoring

Online PR

  • Interactive Strategy/Consultation
  • Crisis Preparedness Web Sites
  • Online Content Development
  • Media friendly web sites


Working with Dessislava Boshnakova is an interaction with a unique, perceptive and understanding your deepest concerns person. Meetings with her provoke thinking and desire to elaborate communication, not only corporate but also personal.

The distinguishing feature of ROI is Dessi’s character:

Combining patience, consistency, diligence, emotion, calmness when making fast decisions.

The feeling of working with a professional, who has a deep knowledge of PR and who aims at  being principal and ethical in practice gives you the confidence you need to keep going.

Petya Stratieva, Executive Manager for Bulgaria, Sanofi Pasteur

Dessislava is definitely one of the leading PR specialists on the Bulgarian communication market. As a Marketing Manager at Nexcom Bulgaria, I would recommend strongly ROI Communication and personally Dessislava as a proved and high-ranked professionalist in the field of Public Relations.

Milko Georgiev, Marketing Manager, Nexcom